Restaurant Branding

We understand the takeaway and delivery restaurant business, we also understand communications and the power of bold branding and logos. We work closely with our clients to ensure we understand their business inside and out.

Customers may buy food, but more importantly, they buy the BRAND… they buy the whole experience!

What does yours say?

When choosing between you & your competitor, people will choose the better branding. Even if you’re the better choice, most people won’t know that. Your branding will help them decide whether to order from you or eat somewhere else.

A good name, logo and brand identity is an integral part of your restaurant’s image and communicates the quality and values of your business. The first step in restaurant branding is research and design. The design and development of the brand comes before everything else. Restaurant branding is what we do! So trust us to develop your restaurant logo, colour palette, packaging design and anything else that you may need. Whether it’s a new concept or a complete rebrand of an existing look, let us help you to create a brand and an experience your customers will love!

The elements of a branding project may include:

• Logo
• Colour palette
• Signage
• Packaging
• Flyer / Leaflet
• Menu
• Poster

Restaurant Packaging

You need to put your food in something for them to take away.

Some see it as a means to carry food. But it’s not just that. It’s a walking advertisement of your restaurant! It should reflect your branding, build awareness and catch attention of passersby.

Each person is endorsing your restaurant and its food while carrying around an advertisement for it. So, instead of simply slapping a logo on a bag, Digital Restaurant takes a restaurant’s package design quite seriously. How do you make it memorable? How do you make it stand out? What’s going to get them talking? And that’s just the beginning of how we inject our winning creativity into your takeaway’s package design.

Posters

The big food brands know that by focusing a great deal of time and money on fantastic looking posters, they will reap the rewards in sales. You can do the same for your food business but at the fraction of the cost. An engaging poster campaign should promote your business to a captive audience and encourage customers to buy more of what you want to sell.

Menus & Flyers

Seen as a more traditional route to advertising your menu, leaflet drops remain an effective way to target your marketing at specific areas. You can keep cooking, while we design appealing leaflets and creative menu design and ensure they are delivered where and when you want them. Provide coupons or offer events to really get the locals talking about your food business

Why Restaurant Branding?

Great branding will increase revenue by establishing trust and improving customer retention. Whether you want to attract more customers, or simply look better than the competition, a good brand can help you stand out from the crowd.

Competition in the restaurant industry is intense. It’s one of the most fast-paced industries in the business. Because of this, there is a constant need for innovation and new concepts. That’s where we come in.

Helping you build a better brand

At Digital Restaurant, not only do we understand how to do this and how vital it is that it be done properly, we have spent over 15 years creating a proven technique specific to the takeaway restaurant industry. So, whether you’re creating a new restaurant concept, or looking to rebrand, Digital Restaurant has the expertise and creativity to make your restaurant’s brand resonate